As a strategy to lure players in, many mobile games are either pre-installed or available to download for free from different app stores. These apps are configured in a way so that the gamers can play them for free up to a certain level at which, they may need to make purchases to proceed. Although this has been the traditional way of generating revenue for the mobile game developers, it has its own set of disadvantages.

The biggest disadvantage is that most of the players want to play within the range wherein they don’t have to spend any money. Only dedicated and perhaps addicted players have the motivation to spend money on mobile games. This only implies that a lot of potential revenue is lost and thus, developers are not making as much profits as they ought to. The other choice is to look at how these free users can be converted into customers that generate revenue.

One way of doing this is to convert customers who like to play for free into those that are advertisement sponsored. Although they will still not spend, their use of the app is paid for through the viewing of advertisements. Rolling out ads sponsored mobile games is not an easy task.

Considerations include:

Availability of internet

Showing advertisements to gamers require that their devices are connected to the internet during the gaming session. The elimination of offline games is potentially detrimental to the developers, unless it is rolled out in countries where internet is cheap and readily available.

Possible interruption of the gaming session

Gaming in itself involves a complete immersion of one’s thoughts into the development of skill and strategy and therefore, interruptions are not usually welcome. This only means that users are more likely to stop playing games in which they are continually bothered by ads.

The possibility of negative ratings

Negative experiences with ads may lead to bad ratings, which may impede other customers from downloading the app.